Blogs are tricky. Company blogs are even trickier.
As I have been building Wellspiration, I realized it’s missing a lot of me. Sure, every now and then you get personal anecdotes, but it feels incomplete. A story I tell myself is that the company blog isn’t the right venue for some of my more personal experiences. As a result, there are many parts of my business I barely talk about, today. My herbalism journey, my shamanic studies, and my personal growth journey are the big ones. There are several reasons for this, which I intend to share. However, they are important parts of the why behind my business and they deserve a platform.
Prisoner to the algo
Something else I realized while building this company, is that I don’t want to be prisoner to an algorithm. This is funny to me, as someone who has spent almost two decades in digital marketing and tech. My professional life has been a literal and figurative algorithm. In spite of consulting some of the largest brands on how to market better, using technology, it feels dissonant. TikTok and IG are the place to go for many small businesses, but they don’t feel like home for me. They’re too fast. That’s the antithesis of what I’m trying to create and teach others, too. Therefore, it’s important to me to find a place to share, that feels good, too. Somewhere I can share videos and pictures of my personal experiences. Days at the farm, afternoons with my mentor, and lots of time with plants and my hands in the dirt.
A deeper look
I’m anxious to share my shamanic studies with people, in a more meaningful way, too. This sacred study I embarked on several years ago, continues to grow and mature. However, it still feels nascent and delicate, so I’m not “ready for primetime,” if you will. It will eventually be part of my business offerings, but it’s a work in progress. That’s why a smaller platform feels more comfortable right now. There are definitely personal stories around this, as well. Writing this, I remember that everything has a story. I also believe if you are willing to pay for it, it’s because it’s information that is important to you. It’s more personalized and specific. You get to decide what you do and don’t want.
Join me on Substack
Don’t worry – the Wellspiration company blog isn’t going ahttps://pomonawellness.co/time-for-a-passion-raise/nywhere. I’m simply augmenting it this year with my new Substack, which will allow me to expand my offerings to subscribers, clients and potential clients. This is my own personal “passion raise.” This is where you can find my personal stories and shares. I hope you will join me!
As always, if you are burning the candle at both ends and need to change things but not sure where to start, I can help. You can setup a free breakthrough session here. Let’s have a conversation – I want to hear your story. Wishing you abundant health and limitless joy.